One dollar for every child
The Toronto District school board is looking to expand their TV screens in schools pilot project. School news and student-generated content is broadcasted to screens in the halls. Now the company which put the TVs in place would like to take it to the next level and show ads for 30% of the time. Approximately 2hrs a day. Naturally the school would receive some ad-revenue. There is a large divide over the potential harm this would do. The very nature of ads are to influence behavior. Typically to influence consumer behaviour. Should that influence be exerted on impressionable minds? Yes, they do see ads online and on TV at home, so why should school be any different? Ads have been used in the classroom to teach media awareness, but it is not a far cry to see a day where teachers would be unable to critique ads for fear of losing sponsorship or ad revenue. A second point is regarding the amount of revenue given to the school. It's being reported that each school would receive 120...